Corporate Character: How Leading Companies are Defining, Activating & Aligning Values

Corporate Character explores in depth a core component of the New Model for Enterprise Communications, which was first introduce in Building Belief (2012).  Through surveys with 25 Fortune 50 companies, the Arthur W. Page Society developed key findings about how companies are defining, activating and aligning values in their organizations. The report lays out tested, pragmatic steps that CCOs and other leaders can take to translate their values into behavior and strategy and to shape culture, regardless of type or size of company.